Blog
BuzzFeed Is More Than Just Lists These Days
If you’re a fan of Buzzfeed then you know how easy it is to get caught up reading their lists. You start with one about the 90’s and suddenly, ten lists later, you’ve gone down the rabbit hole. Don’t even get me started on their quizzes. In one week I found out Justin Timberlake was […]
A Brain Transplant : Switching CMS While Maintaining Dynamic Programming
An oft-overlooked element of the Digital Place-based space is the software running behind the scenes. Those of us in the industry often speak generically, using terms like “computer-controlled,” to describe features of our networks; but the true power lies in the specific software that runs on those computers. There are many developers of digital signage […]
Is Binge-watching and OnDemand Actually Making TV Better?
So, is binge viewing and OnDemand making TV better? Let’s start by looking at one of America’s all-time favorites: The Sopranos, whose six seasons aired between 1999-2007. The Sopranos was written and produced as a traditional TV show – episodic and ephemeral. Once an episode aired each week, it was gone. Your work dinner ran […]
Finally! The Retailers Have Caught On!
Did you happen to see the article in the Wall Street Journal on mall traffic a couple of weeks ago? Well if you are under the age of thirty, my bet is no—or at least not organically. Don’t be embarrassed, I didn’t read it until my boss handed it to me and told me to… […]
Fashion in Film and Trends on TV: Clothing as Character
How iconic fashion pieces become characters of their own. The Oscars (aka the Super Bowl for fashionistas) just blew through in a cloud of peplum (there’s always too much peplum), fringe (why Jennifer Garner, why?), and blue hair (you get a pass Liza, but only because you’re Liza). Year after year, it seems that the […]
Service Anyone?
Once upon a time; retailers knew the best way to build a relationship with a customer was to have outstanding merchandise- and even better service. Somewhere along the line that’s changed and I wonder if we’ll see those days again. One obvious challenge that retailers face is the lack of product exclusivity. Very few stores have unique designers or […]
The American Dream
Every so often, a TV commercial really grabs me (no, I don’t always skip them, unlike most of my fellow Americans). I am interested in these things because they are a window into branding strategy…good and bad…and the difficult challenge of executing strategy in a television spot. I really enjoy it when the stars seem to align. […]
Reaching African American Consumers Matters
Despite the occasional snow storm – hang in there East coast! – February is a great month with a lot to celebrate. While we all get excited about love notes, heart-shaped treats, and candle lit dinners, this is also the perfect time to celebrate diversity. Right in time for Black History Month, Nielsen and the […]
You’re Still Doing it Wrong! Common Creative Pitfalls in Digital Place-based Advertising – Part 2
Maybe it’s because I’m a new father, or perhaps I’m just passionate about good creative, but I’m about to give you the “potential” lecture I received so many times in my youth. So go ahead and roll your eyes, but know, we’re not mad at you… just a little disappointed. Now look- Your creative is good, […]
Forget The Game, Brands on Twitter Were The Real Winners of Super Bowl XLVIII
Who here likes watching event television? Go ahead; raise your hand, I’ll wait. Just in case you were wondering my hand is raised too which, coincidentally, is making it very hard to type. If you are curious about the parameters of event television allow me to explain. It is epic TV programming that comes around […]
